If you’re running a vacation rental, chances are you’re looking for ways to boost revenue by increasing the occupancy rate and getting the best average daily rate (ADR). There’s definitely low hanging fruit that can help you increase vacation rental earnings, but is there anything more that can be done?
This is where additional amenities and upsells come in. What can vacation property operators do to increase guest satisfaction and experience by giving them more of what they want, while also providing additional revenue streams?
To get the answer to this question, Hostfully partnered up with AllTheRooms, a vacation rental Airbnb data provider. They have access to unique information about many aspects of the vacation rental industry. That includes market dynamics, guest demographics, and even amenities guests are willing to pay more for.
Combined with Hostfully Guidebook data, we came up with a few insights you can use to boost revenue based on what guests are willing to pay for.
Our data methodology
To understand which amenities guests are willing to pay more for, AllTheRooms analyzed data from four distinct vacation rental areas. These areas represent typical vacation themes which are:
- Beach vacations
- Alpine villages
- Rural getaways
- Urban stays
Note that for urban visits, the focus was on smaller but popular spots. Cities like London, Paris, and New York don’t always represent vacation rental industry trends because they rent out so quickly and reliably, and pricing can be inconsistent to draw conclusions.
Any listings that had ten or fewer reviews over the last year (July 2018 to July 2019) were also screened out. AllTheRooms used data from the following international hot spots:
- Beach vacation – 7 of Sydney’s most famous beach districts – Bondi, Coogee, Manly, Palm Beach, Avalon Beach, Cronulla Beach, and Watson’s Bay.
- Alpine villages – 13 of Europe’s most popular alpine ski resorts across France, Switzerland, Austria, and Italy – Courchevel, Zermatt, Val D’Isere, Tignes, Cortina D’Ampezzo, Chamonix, St Anton, Meribel, St Moritz, Courmayeur, Val Thorens, Verbier, Cervinia, and Alpe D’Huez.
- Rural getaways – The beautiful region of Provence, France.
- Urban stays – 8 of Germany’s most iconic, lesser-known cities: Frankfurt, Hamburg, Cologne, Dresden, Leipzig, Heidelberg, Dusseldorf, and Stuttgart.
So what does the data say?
A scoring system was used to present the data in an easy-to-read chart. If an amenity was deemed necessary by a particular algorithm for a specific area, it received one point.
So what does the data say? Unsurprisingly, amenities vacation rental guests are willing to pay for vary according to the type of vacation. Below is a chart outlining these findings: